A framework for answering product strategy questions

Follow this 7-step process to get you started.

Product Strategy:

• Step 1: Clarify the problem - assumptions
• Step 2: Define the product, company, or industry goals
• Step 3: Define the landscape - direct and indirect competition/ Public opinion / Tech / Regulation
• Step 4: Define guiding principles - priority(company values), concern, threat
• Step 5: Establish an option set - pick direct or indirect competition (basically narrow down from landscape)
• Step 6: Make your decision and argue for it
• Step 7: Evaluate and recap - cover tradeoffs, potential risks, etc.

(spend up to 50% of your time on steps 1 through 4)

GTM Questions:

• Step 1: Define the landscape - product, portfolio and why the product is being launched
• Step 2: Identify a GTM strategy - inbound, sales driven, demand generation

Pricing Questions:

• Step 1: Define the landscape - Competition, Public opinion, Internationalization, current consumer price sensitivity
• Step 2: Identify a Pricing Strategy - Value based pricing, Cost-plus pricing, Dynamic pricing